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Where Freedom Meets Hair Health

We were never the afterthought — we were the blueprint.

For decades, Black women have poured billions into an industry that rarely poured back into us.


We’ve spent six times more on hair care than anyone else — yet our unique textures, health, and heritage were ignored.


Products were filled with hormone disruptors, harsh detergents, and “ethnic” labels that made us feel like a category instead of a community.

Ominira Naturals was born to change that.

🌿 Our Name Means Freedom

“Ominira” — a Yoruba word for freedom — represents everything the beauty industry told us we couldn’t have:

  • Freedom from toxic ingredients.

  • Freedom from formulas made by people who don’t understand our curls.

  • Freedom to see Black hair not as a niche, but as the standard.

We believe your hair deserves science, not stereotypes.


Each product is formulated to protect your health first — because beauty shouldn’t come at the cost of balance.

💫 Our Mission

To disrupt the beauty industry by putting Black women’s health, science, and heritage at the centre of every bottle.


We create products that work — deeply hydrating, growth-focused, hormone-safe formulas powered by botanicals, not buzzwords.

We’re here to prove that clean, effective hair care and cultural pride can coexist — beautifully.

💕 Our Story

Ominira Naturals began with our founder, Janet Davies, standing in a store aisle filled with brands made by people who didn’t look like her.
The ingredients didn’t align with her values.
The results didn’t align with her needs.
So she did what every visionary woman does — she built what was missing.

From kitchen experiments and herbal infusions to a global community of women reclaiming their crowns, Ominira has become more than a brand — it’s a movement.

⚡ The Hair Freedom Movement

We’re rewriting beauty standards one curl at a time.
Because our crowns are not cash cows — they are legacies.

Join the Hair Freedom Movement and help us build a world where:

  • Black women’s health is prioritised, not compromised.

  • Clean ingredients are the norm, not the niche.

  • Our heritage, science, and beauty sit proudly at the centre of every shelf.

👉🏾 Join the Movement | Shop Now

🖤 Our Promise

Every bottle. Every batch. Every curl.
Made with integrity, backed by science, inspired by culture, and powered by women who understand that freedom starts at the root.

  1. We refuse to sell products that are not backed by science and do not meet our quality standards.
  2. We put each product to the test to be sure it earns the Ominira Seal of Approval.
  3. We truly care about the health of your hair so we are committed to using only the best quality ingredients.

Ominira Naturals — Freedom looks like this.

 

 

     

     

    Meet Our Founder

     

     

    Ominira was founded in 2020 by Janet Davies BSc Biochemistry, a Natural Hair Enthusiast who since starting her natural hair journey in 2011 has achieved waistlength hair TWICE! Janet has dedicated over 10 years into researching the best ways to care for our precious hair and optimise it for growth. It was during this period she discovered that there was absolutely no black representation in the UK Natural Hair Industry. 

    As a passionate advocate for the Black Community, she has dedicated herself to creating a brand that is "For Us & By Us" with the aim to educate, uplift and empower black women to not only gain the knowledge and tools to grow healthy long hair, but to also create thriving black communities through economic empowerment.

    Why don't you check Janet and Ominira on social media using the following handles: